About me
Hi, I’m Lambros Klatsia, the photographer behind LamCam Photography. Born and raised in Cyprus before moving to the UK at a young age, my background has shaped the way I see and experience the world — and the way I photograph it. I specialise in automotive photography, with a deep passion for hypercars, classics, and race cars — anything loud, mechanical, and full of character. LamCam isn’t a studio brand or a team; it’s me. My name, my eye, and my perspective.
Lambros Klatsia — LamCam Photography
Photo by mjdx.photography
For as long as I can remember, I’ve loved cars. As a kid, I’d sit in the back seat naming every car on the road — not because anyone pushed me into it, but because I genuinely couldn’t help myself. That passion developed entirely on its own, which is something I still feel strongly about.
One of my earliest memories is watching my dad play Need for Speed: Most Wanted when I was around five years old. I didn’t even understand how the game worked, but I was completely obsessed. Looking back, that was probably the moment cars got under my skin — and they’ve never left.
Photography came later. I first picked up a camera while doing product photography for my family’s restaurant, photographing gin and tonics and learning how light, composition, and atmosphere work together. I loved building a scene and understanding what makes an image feel right. I’ve always been active — hiking and spending time outdoors — and once I started taking a camera with me, I never stopped. I watched countless hours of tutorials, learned the technical side of cameras, and fell in love with both the creative and engineering aspects of photography.
After a few years shooting landscapes and nature, everything changed during a day out in London. A McLaren F1 GTR — chassis 05R — drove past me, with a red LaFerrari right behind it. I had never seen anything like that on public roads. I was completely mesmerised, tried to chase it down, and missed it. That moment lit something in me. From then on, I started attending every major car event I could in the UK, chasing that same feeling — always with my camera.
That car became my favourite in the world, and it still is.
Not long after, I started my Instagram account, LamCam_Photography. The name came from my cousins, who jokingly nicknamed me “LamCam” because I was always taking photos and videos everywhere we went — to the point where it annoyed them. The name stuck, and so did the direction. Since then, I’ve been full steam ahead with automotive photography, and I’ve never enjoyed anything as much.
How It All Started
When It Became More Than a Hobby
The moment it truly clicked for me was at the Concours of Elegance in 2024. I photographed a Gordon Murray Automotive T.50 owned by a private collector, who later reached out to say how impressed he was with my work. He went on to offer me a lift to the 82nd Goodwood Members’ Meeting in the T.50 and provided tickets to the event.
That conversation made me realise this could be something far bigger than a hobby. I dialled in, upgraded my gear, took everything more seriously than ever — and opportunities have continued to grow ever since.
If there’s one car above all else for me, it’s the McLaren F1 GTR. No matter how many times I see one, I’m still in awe. My all-time favourites include the McLaren F1 (road and GTR), the Gordon Murray T.50 and T.50s, and the GMSV S1 LM — naturally aspirated V12 cars built around lightness, feel, and driving experience.
I’m not someone who chases horsepower figures. I’m drawn to emotion — the sound, the way a car feels when it’s being used, the raw, spine-tingling moments that make cars special. Race cars, classics, hypercars — if it has a soul and character, it has my attention.
For me, the car, the atmosphere, the history, and the moment are all equally important. Everything comes together to define how a car feels in that instant. If I had to pick one thing that stands out, it’s the car itself — the right car can elevate any scene and turn it into something unforgettable.
What I Love to Photograph
I cover every type of automotive event, from ultra-exclusive concours to major festivals and local car meets. Concours events are where you’ll often find some of the rarest cars on the planet — sometimes a once-in-a-lifetime chance to see a specific machine and understand why it matters. Large festivals add another layer entirely, allowing cars to be seen, heard, and felt at speed — whether on a hillclimb, track, or runway.
One of my favourite moments at any event is the end. When the crowds thin out, the ropes come down, and you get closer access to the cars and the people responsible for running them. That’s often when the most authentic moments happen — and occasionally where semi-private shoots naturally emerge.
Local car meets are equally important to me. They’re where I socialise, build connections, and meet people who share the same passion. They’re relaxed, welcoming, and an essential part of automotive culture.
Events & Experience
I love covering events because of how intense and dynamic they are. There’s always something happening — you need to move quickly, know your gear inside out, and constantly read the scene. Just as important as the cars are the people. The reactions, the excitement, the emotion of someone seeing their dream car for the first time — and the pride of owners who bring their cars out to be shared.
I take being around rare and valuable cars very seriously. I’m an enthusiast first, and I treat every car with the same respect I’d want shown to my own. I always ask for permission, especially before touching anything. My relationship with an owner will always matter more than getting a shot.
When someone looks at my photos, I want them to feel like they were there. Not just looking at a static image of a car, but experiencing the moment — the scale, the atmosphere, the emotion. I gravitate towards candid moments for that reason, while staged shoots allow me to showcase a car in its best possible light with attention to detail and context.
I pay attention to everything — not just the car. The people, the setting, the spec, the livery, the details that tell the full story. Wide shots only work when paired with carefully considered detail images: engines, gear shifters, interiors, suspension, aerodynamics — all the elements that explain why a car is special.
My Approach
I take on a wide range of paid work, including event coverage, private client shoots, trackside photography, and editorial-style projects. Clients often tell me they appreciate how involved they are throughout the process — feedback is always encouraged, challenges are welcomed, and professionalism and confidentiality are guaranteed when required.
Looking ahead, I want LamCam Photography to continue growing through trusted relationships, media accreditation, and opportunities to work with brands and collectors who deal in rare and special cars. Travelling further afield and taking on larger international projects is very much part of that vision.
Working With Me
I’m based in Sheffield, which means most major events involve long drives, early starts, and late finishes. Waking up at 3 or 4am, spending full days on my feet, and leaving events as one of the last people there isn’t easy — but I don’t do it for the hours or the sleep deprivation.
I do it for the feeling.
Being at an event, adrenaline kicking in, experiencing cars I once only watched on YouTube. Capturing a moment, sharing it with fellow photographers, going home to sort and edit thousands of images, and finally delivering them to clients or sharing them with the wider community. Having a reason to combine my love for cars, photography, and technology into one pursuit is something I don’t take for granted — and it’s why I keep coming back every time.
Why I Keep Coming Back
Contact us
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